Last week I spent time at the Rural Press office in St Leonards. It was once again a great experience!
This office does most of the advertising sales for the Rural Press papers in Australia. They also do other things including research on their readers.
The office is a lot smaller and not as overwhelming as the Pyrmont office. It was only a few blocks from the train station which was also great especially when is was raining. It took less than an hour to get there from Glebe. The people are all very friendly and made me feel very welcome. Even people that I wasn’t really working with took time out of their day to chat with me.
- They weren’t sure what they had for me at first though I was very lucky and smart for bringing my laptop because they didn’t have a available computer for me and I have all the design programs on my computer. This really came in handy when they asked me to design an invitation for a client! =D
- One of the women in the office does the research on the readers of all the papers and one of the things she’s been concentrating on is Rural Health. There are a few companies that she wants to present to and have example of their ads in our papers to show them how and why they should advertise in the rural papers. She asked me to create some ad mock ups for her.
- To create ad mock ups I needed to first research the company and get pictures of their product from the internet. Then I created an ad in Photoshop…. after that I used InDesign to layout pages to look like The Land (thank you sub-editing experience at The Land! and Dr. Abrams for making our class learn how to use InDesign!)
I only had four days at this office but it was the best 4 days I’ve had! I really like designing and using these types of programs! It also gave me some more things to add to my portfolio!
I’ll try to post some of my work or add it to my online portfolio! =)
If you are interested in reading more weekly/daily stories you can follow my personal blog at vfrobish2011.blogspot.com